K. Hovnanian makes it easy for Realtors to sell its properties

K. Hovnanian Homes is committed to working with the broker community. The company recognizes the importance of the broker market to the success of its new-home communities — and goes the extra mile to make it easy for agents to sell new K. Hovnanian homes, according to Barry McCarron, president of K. Hovnanian Homes Northeast Division.

“Among our New Jersey and eastern Pennsylvania communities, the percentage of buyers who use an agent to buy a new home ranges between 30 to 50 percent of our total sales,” McCarron said. “Over the years, we’ve recognized that some brokers may not be as inclined to recommend a new home as a used one to their clients, for a variety of reasons. They may feel like they don’t know enough about a builder or the builder’s communities. Or maybe they feel like they’re giving up some control of the sales process. At our new-home communities, we assure them that they’ll receive their commissions with no delay, which is always appreciated. On top of that, we provide a number of helpful sales tools to educate brokers about our processes and our communities, so they’ll feel comfortable bringing their clients here. And then there’s the benefit of our strong national reputation. K. Hovnanian has been in business for over 50 years and we’ve earned a reputation for quality. That provides a stamp of approval or verification for brokers, assuring them and their clients that we are a builder they can trust.”

According to the National Association of Realtors, as many as 88 percent of homebuyers purchased their new or used home through a real estate agent or broker (Source: 2013 National Association of Realtors Profile of Home Buyers and Sellers). That number is not quite as high when it comes to new home sales alone, but still significant: historically, approximately 30 to 35 percent of all new home sales have been brokered by Realtors. However, that number has been increasing in recent years, particularly since the last recession.

Last year, one of K. Hovnanian’s top three brokers in New Jersey and Pennsylvania was Linda Muller of Coldwell Banker. In the past two-and-a-half years, Muller has sold 92 K. Hovnanian homes, with a dollar volume of $59,430,000 in home sales generated. Muller, who works out of the Coldwell Banker Pascack Valley regional office in Hillsdale is a distinguished agent with numerous honors and awards. Muller has been working with K. Hovnanian for over ten years now.

“It’s very easy for me to represent their com-munities because they are so welcoming and professional, and because they make everything easy,” Muller commented. “I feel a close bond with everyone I work with at K. Hovnanian, from sales to construction. The sales teams are very well trained and they assess the needs of my buyers beautifully. They really do help agents when we bring customers in. They take over in a very gentle fashion and overcome any objections. They are very informative about the community and its demographics. The homes are beautifully designed and my customers have been very pleased with what they saw in terms of workmanship. This makes it easy for me to confidently make my presentations to other real estate agencies, who welcome the opportunity to work with the professional staff at K. Hovnanian. Working with the professional K. Hovnanian teams is a highlight of my 37 years of real estate experience.”

K. Hovnanian Homes also strives to makes it easy for buyers to purchase a new home, which is another source of comfort for agents. The company builds a variety of communities (townhome, single-family, active-adult), in a wide range of desirable locations, with varying home styles and floor plans to accommodate most every type of buyer. And with a new K. Hovnanian home there is no price haggling, so buyers don’t have to worry about making an offer and negotiating a price. The company offers set prices, often with special incentives, so buyers know they’re getting the best deal possible when they walk in the door. The company also has its own mortgage company, K. Hovnanian American Mortgage, L.L.C. (KHAM), which offers loan programs to meet the needs of all types of buyers. KHAM provides full disclosure of all fees and rates upfront, explains to buyers how their mortgage will work, and guarantees that their loan will close on the date specified.

For information about any K. Hovnanian Homes community, visit www.khov.com.


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