As a national mortgage lender, GenEquity has an incredibly unique niche in the relocation mortgage market. Most customers are high-level executives from Fortune 500 companies with average FICO scores in the 740 range. As a result, most of the company’s customers are financially astute and expect a seamless mortgage process from end-to-end. The company purchased a loan origination system that included a pricing engine, but found it needed a more comprehensive system that could manage high volumes while providing updated, accurate data. GenEquity selected Optimal Blue, based on the system’s fourth generation technology, real-time content, as well as its 99.9 percent accuracy rate.

Scott Taylor, vice president financial services with GenEquity, commented, “By the nature of our business model, we produce a large number of units through a relatively small staff, which makes it absolutely essential that we have the tools to gain efficiencies to drive our bottom line. Optimal Blue provides the mechanism to keep up with ever-changing investor guidelines, and in our high volume environment, that’s mission critical. From sophisticated technology to real-time data, there is no better product and pricing engine available in the market today.”

As a follower of Six Sigma, Taylor understands that quality is increasingly important. While most systems strive to be perfect, it’s truly the way a company handles the defects that can set them apart. As quality extends beyond measurements and a flawless process concept, Taylor cited Optimal Blue’s excellence in quality and responsiveness as another compelling criteria for GenEquity’s selection of Optimal Blue. In fact, Taylor has been so impressed with Optimal Blue’s quality and timeliness of responses, that he now uses them as the benchmark by which he evaluates other partners.

GenEquity, a national mortgage services company based in Texas, has built a successful business by providing mortgage services to the corporate clients of Paragon Global Resources, its parent company, for more than five years. Paragon Global Resources, is a worldwide leader in global mobility, human resources and real estate services, providing relocation services in all 50 of the United States and in more than 140 countries. Headquartered in Rancho Santa Margarita, Calif., Paragon has four U.S. customer service centers and global customer service centers in China, Japan, Ireland, The Netherlands, Switzerland and the United Kingdom. This relationship with the parent company has enabled GenEquity to build strong brand awareness and a significant repeat-customer base within the conforming mortgage market.

“With more mortgage companies recognizing the need for sophisticated technology coupled with real-time content, Optimal Blue has continued to increase its market share,” said Larry Huff, co-CEO of Optimal Blue.  “A huge percentage of our customers come from our competitors – which really showcases the superior nature of our platform. Savvy mortgage companies, like GenEquity, demand a more sophisticated system that can keep up with changing market conditions. Optimal Blue strives to anticipate the needs of its customers, as evidenced by our recent integration with Secondary Interactive. We provide the tools that enable our customers to maximize secondary marketing profitability through sophisticated risk management and operational tools that offer the flexibility to leverage mandatory or best efforts execution capabilities, which is a tremendous value proposition that no other vendor can offer.”